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Picture1Creating an accessible website is not just good for business—it’s a legal imperative to comply with the Americans with Disabilities Act (ADA) and California Unruh Civil Rights Act. The Web Content Accessibility Guidelines (WCAG) 2.1 AA standards are widely recognized as the benchmark for website accessibility by US courts. This article outlines actionable steps to achieve compliance, explores whether an ordinary person can tackle this independently, and provides a cautionary note about software overlay tools that have become very popular.

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California has long seen a high number of lawsuits filed by individuals with disabilities alleging violations of the Americans with Disabilities Act (ADA), Unruh Civil Rights Act and the California Disabled Persons Act. Many have complained that these laws have been exploited by serial plaintiffs who file hundreds or thousands of lawsuits for minor technical violations, such as parking slopes being a few degrees too steep. Senate Bill 84 (SB-84), introduced on Jan. 17, 2025, by Senators Niello, Ashby, and Caballero, aims to strike a balance—preserving the rights of individuals with disabilities while offering small businesses a fair opportunity to address violations before facing lawsuits. At JMBM, we’re closely tracking this proposed legislation and its potential impact on our clients. Here’s what you need to know. Similar legislation has been proposed in the past, such as SB 585, but never passed. SB-84, however, is being proposed with some bipartisan support.

What SB-84 Proposes

SB-84 seeks to amend Section 55.56 of the California Civil Code, which governs statutory damages in accessibility claims. The bill introduces a critical procedural safeguard for businesses employing 50 or fewer individuals: a mandatory notice-and-cure period. Under the proposed law:

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The digital age has transformed how businesses interact with customers, but with this shift comes heightened legal exposure under the Americans with Disabilities Act (ADA) and Unruh Civil Rights Act. Website accessibility lawsuits now account for a substantial percentage of all ADA Title III claims in recent years—a trend fueled by plaintiffs’ attorneys targeting businesses with inaccessible online platforms. As courts increasingly recognize websites as “places of public accommodation,” compliance is no longer optional—it’s a necessity.

Drawing from our experience defending clients in high-stakes ADA litigation, including a landmark victory for Marriott in which the Court required the plaintiff to pay Marriott for filing frivolous litigation, this article outlines critical compliance strategies to mitigate risk and foster inclusivity.

The Legal Landscape: Why Websites Are Under Fire

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“Strike-through pricing”—where retailers display a higher original price alongside a lower sale price—has been an effective marketing strategy for decades. However, in California, businesses must be cautious when using this strategy to ensure compliance with state laws. Misleading pricing claims can lead to expensive unanticipated legal repercussions, consumer mistrust, and costly class-action lawsuits.

The primary statute governing strike-through pricing in California is California Business and Professions Code § 17501. This law is designed to prevent deceptive pricing practices by ensuring that any advertised former price genuinely reflects the prevailing market price within a recent timeframe.

Key Provisions of California Business and Professions Code § 17501

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California Senate Bill 585 (SB 585) seeks to achieve a balance between ensuring accessibility for individuals with disabilities and protecting small businesses from exploitative litigation. The draft bill proposes a “right to cure” period, allowing businesses with 50 or fewer employees 120 days to rectify alleged construction-related accessibility violations before facing statutory damages, attorney’s fees, or costs.

Background

Under existing California law, businesses found in violation of construction-related accessibility standards can be subject to minimum statutory damages starting at $4,000 per violation, along with attorney’s fees. This framework has led to a surge in lawsuits, particularly in California where statutory damages under the Unruh Civil Rights Act incentivize high levels of litigation. See Unruh Civil Rights Act Basics. Many of these lawsuits have targeted small businesses for minor infractions, resulting in significant financial burdens.

Provisions of SB 585

SB 585 introduces several key measures that would apply to business with 50 of fewer employees anytime in the past 3 years:

  • Notice Requirement: Plaintiffs must serve a letter to the business detailing each alleged violation of accessibility standards before filing a lawsuit; and
  • 120-Day Cure Period: Upon receiving the letter, businesses have 120 days to correct the specified violations before the plaintiff can file a lawsuit.
  • Limitation on Liability: If the business remedies the violations within the cure period, it is not liable for statutory damages, plaintiff’s attorney’s fees, or costs related to those violations.
  • Prevention of Circumvention: Plaintiffs cannot bypass these provisions by seeking general discrimination damages under the Americans with Disabilities Act (ADA) if the claim is based on physical accessibility standards under California law.

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On our ADA Compliance & Defense Blog, we have written extensively about Americans with Disabilities Act (ADA) and California Unruh Civil Rights Act lawsuits. Many such lawsuits are filed by a small handful of serial plaintiffs and their law firms who actively seek out physical locations and websites of businesses that are allegedly not fully accessible. Once found, the plaintiff will sue the business and/or the landlord for disability discrimination. For example, a plaintiff might sue 3 businesses in a week because the accessible parking slope was above 2.1% or the website was not accessible for blind users’ screen reading software. In such cases, the plaintiff typically seeks injunctive relief (a court order requiring compliance), statutory damages of $4,000 per occurrence, and attorneys’ fees.

There are various defenses to such cases that my team and I explore when defending a client who has been sued. See my recent articles on that topic:

Common Defenses to Unruh Civil Rights Act and ADA Lawsuits (Part 1)

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When facing a lawsuit under The California Unruh Civil Rights Act or Title III of the Americans with Disabilities Act (ADA), businesses and property owners should be aware of potential legal defenses that may be available to them. The law mandates that public accommodations (i.e., most businesses open to the public) be accessible to individuals with disabilities. Violations can lead to costly lawsuits and legal battles. However, there are many available defenses that defendants can raise to win lawsuits or mitigate liability. Here are a few of the most common legal defenses to consider (although there are others that you should discuss with your attorney):

  1. No Ownership, Operation or Control (Incorrect Party)

First, businesses and landlords are often incorrectly named in accessibility lawsuits. However, a business or landlord cannot be liable for property or website conditions that it does not own, operate or control. For example, a tenant cannot be held liable for areas of a parking lot that it does not lease and cannot legally alter. This often occurs in large shopping centers. JMBM was responsible for setting precedent in this area at the 9th Circuit Court of Appeal in the case Kohler v. Bed Bath & Beyond of California, LLC (2015) 780 F.3d 1260 (Case No. 12-56520). You must first determine if the correct party was named in the lawsuit.

  1. Compliance or Equivalent Facilitation

Sometimes plaintiffs file lawsuits alleging that there are “barriers to access” (i.e., violations) that do not exist. For example, businesses open to the public are generally required to provide an accessible entrance. But not every entrance needs to be accessible. A plaintiff might allege that the property lacks an accessible entrance not realizing one exists on the other side of the building. Certain serial Unruh plaintiffs now often file lawsuits alleging that a website is inaccessible to them as blind users. They or their counsel use automated testing tools, such as the WAVE Tool or Axe, to test the website for accessibility compliance. However, these tools are notorious for producing false positives – apparent violations that are not actual barriers and don’t violate the law. Therefore, it is important to assess the merits of the claims. There are many detailed, technical rules regarding the dimensions, slope, position, color, contrast and other aspects of accessible facilities. Thus, it is crucial to be familiar with the ADA standards and relevant rules in this area before making a determination about liability.

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Peter Strojnik (AKA P. Kristofer Strojnik) is an attorney based out of Phoenix, Arizona who files many accessibility lawsuits on behalf of his client, Theresa Brooke. According to publicly filed litigation documents, the office is located on East Camelback Road in Phoenix. Peter Strojnik has years of experience filing these types of cases against businesses and landlords regarding alleged violations of the California Unruh Civil Rights Act and Americans with Disabilities Act (ADA).

Each lawsuit generally includes a summons as a cover page informing you that you have been sued and must respond. It also contains the “VERIFIED COMPLAINT” with “Jury Trial Demanded,” which generally looks something like this:

Verified-Complaint

The complaints usually state in the first paragraph that “Plaintiff Theresa Brooke is a married woman. Plaintiff is legally disabled, and is therefore a member of a protected class under the ADA.”

It might further state under the “Allegations” section that “Plaintiff alleges that Defendant’s hotel does not have a compliant access aisle at the passenger loading zone adjacent to the hotel lobby in violation of Sections 209 and 503 of the 2010 Standards.”

There are specific accessibility requirements applicable to most businesses and places open to the public as outlined in the ADA and California law. These are provided in detail within the 2010 ADA Standards published by the Department of Justice (DOJ). A passenger loading zone is not always required under the ADA. Where passenger loading zones are provided, at least one accessible passenger loading zone is required in every continuous 100 linear feet of loading zone or fraction thereof. Compliance is required only where areas are specifically designed or designated for passenger loading, such as those at airports, many hotels, and convention centers. But it’s important to note that not all areas designated for a brief stop constitute passenger loading zones. There are specific measurements and details applicable when accessible passenger loading zones are required. Continue ›

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The Reddy Law Firm LLC is a relatively new law firm that started filing accessibility lawsuits on behalf of various plaintiffs alleging violations of the California Unruh Civil Rights Act and California Disabled Persons Act. Though a relatively new ADA plaintiff’s lawyers, the firm is an offshoot of Potter Handy, from San Diego.  The lawsuits generally reference the Americans with Disabilities Act (ADA) as well.

Generally, each of these lawsuits are filed on behalf of one of several serial plaintiffs, who file many similar cases each year. Some serial ADA plaintiffs in California have been known to file hundreds, sometimes thousands of lawsuits each against various businesses.

The Reddy Law Firm has filed Unruh litigation on behalf of these plaintiffs:

  • Meryl Pomponio
  • Orlando Garcia
  • Brian Whitaker

These lawsuits show no signs of stopping. Each lawsuit includes a summons as a cover page informing you that you have been sued and must respond. It also contains the complaint itself, which generally looks something like this: Continue ›

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In 2023, more than 1.4 million plug-in electric cars were sold in the U.S. The electric vehicle share of the total U.S. market was 7.6%, which is up from 5.9% the prior year, and expected to hit 31% by 2050. Given these numbers, it is inevitable that the motor vehicle industry will become fully electric, and the U.S. Access Board has taken strong note of this shift in the industry.

On February 14, 2013, the Access Board issued a notice of intent to establish an advisory committee on electric vehicle charging stations (“EVCS”) to create a proposed set of rules for accessible design. The Access Board has already accepted comments and input from the public on this issue, and as recently as January 31, 2024, held a meeting to discuss the finalization of its proposed rule on EVCS accessible design. In early February 2024, the Access Board voted to submit the draft rule text to the Office of Management & Budget (“OMB”), and the rule is currently under OMB review, which is the next step in the rulemaking process. If the rule is approved by the OMB, the Desk Officer will notify the appropriate Federal Register Liaison Officer (“FRLO”) that the rulemaking has been approved for publication in the Federal Register. Continue ›