In March 2022, serial Americans with Disabilities Act (ADA) plaintiff Traci Morgan filed a lawsuit against Zarco Hotels Inc., alleging that the hotel’s website was not accessible in violation of the ADA and Unruh Civil Rights Act.
The plaintiff alleged she was blind, and that the Hollywood Hotel’s website was not compatible with software that scans the website pages and reads them aloud to her. Morgan had filed hundreds of nearly identical lawsuits in the past, represented by notorious law firm Potter Handy, LLP (AKA Center for Disability Access).
JMBM’s ADA Compliance and Defense team, led by Stuart K. Tubis, Esq. and Martin Orlick Esq., represented the hotel’s owner, Zarco Hotels, Inc. After investigating the website’s underlying code at the outset of the case using website experts at Accessible Crew and finding that the website met or exceeded WCAG 2.1 Level AA Standards, they concluded that the claims lacked merit and that the website was, in fact, accessible.
These facts were presented to Morgan’s attorneys in technical detail, with a request that the lawsuit be dropped. Morgan refused.
It is not uncommon for ADA plaintiffs who file hundreds of lawsuits to refuse to drop lawsuits, even when they lack merit. Instead, they often try to pressure the defendant into settlement to avoid expensive litigation. Zarco Hotels was not intimidated and instructed JMBM to file a motion for summary judgment on its behalf, which was filed on August 18, 2022. Facing a likely defeat, Morgan finally dismissed the lawsuit before the motion could be heard. Continue ›